As published in marketingprofs.
As the ad tech industry continues to rapidly develop, many publishers find themselves facing inevitable c..
As published in thevideoink.
Consumers’ ever-growing preference for mobile over desktop is news to no one. Today, the majority of digit..
As published in COMMPRO
COMMPRO Editor’s Note: The current US elections have placed the issue of gender roles front and center. But one..
On June 15, Brightcom held a roundtable event in NYC discussing video spending in the upcoming election cycle. The industry event was over..
As published in Vdeonuze
In today’s on-demand culture, the days of passive television viewing are over. People prefer to choose the exa..
An Industry ‘Shout Out’ to RTL
Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out th..
As published in CommPRO
The upcoming 2016 elections in both the U.S. and UK are fast approaching, and advertisers know that delive..
Viewability has become one of – if not the – most important trend in today’s ad tech ecosystem. While the term has been gaining momentum f..
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created..