Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency i..
Partnership Focuses on the Increasing Need for Preventive Measures Against Malvertising and Enhanced Fraud Protection Capabilities
First appeared at : http://net.nana10.co.il/Article/?ArticleID=1238734 (General interest news site)
2017 is emerging as a fascinating ye..
At Brightcom, we are constantly trying our best to gain deeper insights into the programmatic market and stay aligned with the latest tren..
As Published in mobilemarketerThe rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowaday..
Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue an..
The majority of Millennials are increasingly relying on their mobile devices for internet use. In fact, this..
Brightcom’s Compass Platform is nominated as finalist for Best Ad Tech Tool at Cynopsis Model D Awards 2016
Tel Aviv, Israel – October..
As Published in VideoLink.
Publishers of online media all suffer from the same headache: ad-blocking programs. While the statistics vary..