Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency i..
As Published in mobilemarketerThe rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowaday..
As Published in VideoLink.
Publishers of online media all suffer from the same headache: ad-blocking programs. While the statistics vary..
As published in marketingprofs.
As the ad tech industry continues to rapidly develop, many publishers find themselves facing inevitable c..
Reinforcing Their Commitment To Enhance High Quality Ads and Fight Click & Conversion Ad Fraud, and Malvertising
NEW YORK, N.Y, Augus..
As published in thevideoink.
Consumers’ ever-growing preference for mobile over desktop is news to no one. Today, the majority of digit..
On June 15, Brightcom held a roundtable event in NYC discussing video spending in the upcoming election cycle. The industry event was over..
An Industry ‘Shout Out’ to RTL
Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out th..
As published in CommPRO
The upcoming 2016 elections in both the U.S. and UK are fast approaching, and advertisers know that delive..