Partnership Focuses on the Increasing Need for Preventive Measures Against Malvertising and Enhanced Fraud Protection Capabilities
Brightcom is proud to announce a partnership with The Media Trust to protect the quality and efficacy of its programmatic advertising. This partnership demonstrates Brightcom’s commitment to combating the explosive growth in ad-based malware and the preemptive measures required to improve the efficiency and effectiveness of the online and mobile advertising value chain.
“Malvertising has become such a serious threat to our publisher partners, with the potential to cause significant harm to their revenue and to their brands,” said Gali Arnon, CEO of Brightcom. “By partnering with The Media Trust we are able to better safeguard our digital advertising ecosystem against this threat and strengthen our ability to deliver the strongest available ad tech solutions to our customers.”
“Ad quality—a contentious issue for both advertisers and consumers—starts with security,” said Chris Olson, co-founder and CEO of The Media Trust.
“As the premiere security resource for the online and mobile digital ecosystems, The Media Trust supports Brightcom’s efforts to provide a safer and more valuable digital experience to media publishers and the end consumer.”
Brightcom’s integration provides publisher partners with significant accuracy and control of their ad quality. The Media Trust’s Media Scanner service provides continuous, 24/7 protection against malware hidden in ad tags, creative and content rendering through online and mobile devices. This SaaS-based solution scans every ad tag— Flash, JPG, HTML5, video, etc.—served by Brightcom for anomalies, suspicious activity or overt malware. If the system detects anything suspicious within the ad’s execution, it immediately notifies Brightcom so they can remove and then block the infected ad tag. With The Media Trust, Brightcom gains granular, real-time visibility and control over the ad tags served from its platform, which allows the delivery of a better, and safer, user experience for advertisers, publishers and consumers.
This recent initiative underscores Brightcom’s market position as a complete online advertising solution for Advertisers and Publishers worldwide.
The Media Trust works with the world’s largest, most-heavily trafficked digital properties to provide real-time security, first-party data protection and privacy, performance management and quality assurance solutions that help protect, monetize and optimize the user experience across desktop, smartphone, tablet and gaming devices.
As the global leader in monitoring the online and mobile ecosystems, The Media Trust leverages a physical presence in 65 countries and 500 cities around the globe to continuously scan websites, ad tags and mobile apps and alert on anomalies affecting websites and visitors alike. More than 500 publishers, ad networks, exchanges, agencies and corporates—including 40 of comScore’s AdFocus Top 50 websites—rely on The Media Trust to protect their website, their employee internet use, their revenue and, most importantly, their brand.