Etai Eitany, Author at Brightcom

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by Etai Eitany,

by Etai Eitany,

As published in Mobile Marketer Almost 2 billion people worldwide are said to own a mobile phone. So it is no surprise that mobile ad..

by Etai Eitany,

An Industry ‘Shout Out’ to RTL

Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out th..

by Etai Eitany,

Viewability has become one of – if not the – most important trend in today’s ad tech ecosystem. While the term has been gaining momentum f..