With the US congressional and presidential election cycle well underway, more and more political campaign strategists have been recognizin..
This article was originally published at MartechSeries
As programmatic advertising spent keeps increasing, and the digital landscape g..
Whether you arrive a day early or if you are looking for a nice place to have drinks with a client, we understand how the right data, at t..
The money is on the table. Unfortunately, some publishers might be missing an opportunity to collect it. Sometimes it comes down to small ..
Given the dynamic nature of the ad tech business, it might be necessary to keep our fingers on the pulse of this fast-changing industry. A..
Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency i..
In the spirit of transparency, we thought it would be insightful to get a sense of industry attitudes toward some matters that, while very..
First appeared at : http://net.nana10.co.il/Article/?ArticleID=1238734 (General interest news site)
2017 is emerging as a fascinating ye..
At Brightcom, we are constantly trying our best to gain deeper insights into the programmatic market and stay aligned with the latest tren..