Op-ed
Category
(Video) Ad Layout best practices webinar
by Brightcom Team,
Making the most out of your website by avoiding common layout mistakes
For 21 years, the Brightcom media team has been working with hundreds of publishe…
The Top 3 Things to Know about MCM
by Brightcom Team,
As we all may know by now, earlier this year, Google revamped its Scaled Partner Management (SPM) partner program that smaller publishers use to access its Ad Exchange and replaced it with the Multiple Customer Management …
(VIDEO) Audio Monetization for Publishers Webinar
by Brightcom Team,
First there was desktop, then mobile, then video, and now… audio. On the one hand, this new age of media is already well established, but on the other hand, it’s still in its infancy, especially where publishers are concer…
How to spend your programmatic ad budget most effectively during an election
by Brightcom Team,
With the US congressional and presidential election cycle well underway, more and more political campaign strategists have been recognizing the importance of data-driven programmatic advertising strategies for advan…
SSP’s take note: 5 things that matter to site owners
by Moshiko,
This article was originally published at MartechSeries …
DMEXCO attendees guide to Cologne
by Brightcom Team,
Whether you arrive a day early or if you are looking for a nice place to have drinks with a client, we understand how the right data, at the right time, can make a difference. With DMEXCO around the corner, hope you’…
Leaving money on the Table: How publishers can avoid missed opportunities to earn more money
by BukyS,
The money is on the table. Unfortunately, some publishers might be missing an opportunity to collect it. Sometimes it comes down to small adjustments — or adopting new concepts that won’t damage the UX — that can generate more revenue, expand your…
If You Were an Ad, What Type of Ad Would You Be? (2019 edition)
by Brightcom Team,
5 Things for Publishers to Consider While Preparing 2019 Strategies
by Ofer Graitzer,
Given the dynamic nature of the ad tech business, it might be necessary to keep our fingers on the pulse of this fast-changing industry. As Brightcom’s VP of Business Development, I repeatedly see the very same issues come up during conversations …
Publishers, Here’s What You Need To Know About Ads.txt
by Aviram Kadosh,
Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency in t…