Op-ed Archives - Page 2 of 3

Begin typing your search above and press return to search. Press Esc to cancel.

Op-ed

by Ofer Graitzer,

As Published in mobilemarketer

The rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowaday..

by Udi Jacobi,

Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue an..

by Gali Arnon,

The majority of Millennials are increasingly relying on their mobile devices for internet use. In fact, this..

by Etai Eitany,

As published in Mobile Marketer Almost 2 billion people worldwide are said to own a mobile phone. So it is no surprise that mobile ad..

by Udi Jacobi,

Publishers of online media all suffer from the same headache: ad-blocking programs. While the statistics vary..

by Hadas Moked,

As the ad tech industry continues to rapidly develop, many publishers find themselves facing inevitable c..

by Hadas Moked,

Consumers’ ever-growing preference for mobile over desktop is news to no one. Today, the majority of digit..

by Brightcom Team,

by Brightcom Team,

COMMPRO Editor’s Note: The current US elections have placed the issue of gender roles front and center. But one..

by Brightcom Team,

On June 15, Brightcom held a roundtable event in NYC discussing video spending in the upcoming election cycle. The industry event was over..