Op-ed
CategoryTHE HONEST AD-TECH POLL > RESULTS
In the spirit of transparency, we thought it would be insightful to get a sense of industry attitudes toward some matters that, while very..
These are 10 hot trends in digital advertising for 2017
First appeared at : http://net.nana10.co.il/Article/?ArticleID=1238734 (General interest news site)
2017 is emerging as a fascinating ye..
Can we predict the future of online advertising?
At Brightcom, we are constantly trying our best to gain deeper insights into the programmatic market and stay aligned with the latest tren..
ISRAEL AD-TECH MAP
As appeared in Geektime
Israel has been a senior and proud member of the global ad-tech scene form the industry’s earliest days. It is ..
3 monetization strategies to boost ad revenue
As Published in mobilemarketer
The rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowaday..Ad Campaign Performance, Viewability & 5 Metrics That Matter Most
Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue an..
Mobile vs. desktop in the world of Millennials
As Published in MTA, imedia
The majority of Millennials are increasingly relying on their mobile devices for internet use. In fact, this..
Understanding mobile advertising trends: Smartphone vs. tablets
Ad Blocking: How Big is the Problem and What Can Publishers Do about It?
As Published in VideoLink.
Publishers of online media all suffer from the same headache: ad-blocking programs. While the statistics vary..
The Biggest Tech Challenges of Today’s Digital Publishers
As published in marketingprofs.
As the ad tech industry continues to rapidly develop, many publishers find themselves facing inevitable c..