Op-ed
Category
THE HONEST AD-TECH POLL > RESULTS
by Brightcom Team,
In the spirit of transparency, we thought it would be insightful to get a sense of industry attitudes toward some matters that, while very relevant to our day to day, are not discussed so openly. So, we created a poll.
These are 10 hot trends in digital advertising for 2017
by Etai Eitany,
First appeared at : http://net.nana10.co.il/Article/?ArticleID=1238734 (General interest news site)
2017 is emerging as a fascinating year in the digital advert…
Can we predict the future of online advertising?
by Deborah Cohen,
At Brightcom, we are constantly trying our best to gain deeper insights into the programmatic market and stay aligned with the latest trends. Our multiple offerings, such as video, high-impact ad units and mobile, give us the opportunity to check …
ISRAEL AD-TECH MAP
by Brightcom Team,
As appeared in Geektime
Israel has been a senior and proud member of the global ad-tech scene form the industry’s earliest days. It is estimated that 25 percent of the overal…
3 monetization strategies to boost ad revenue
by Ofer Graitzer,
As Published in mobilemarketer
The rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowadays.&n…
Ad Campaign Performance, Viewability & 5 Metrics That Matter Most
by Udi Jacobi,
Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue and provide greater value for advertisers.
Despite the evolving digital marketing landscape, one thing still h…
Mobile vs. desktop in the world of Millennials
by Gali Arnon,
As Published in MTA,
Understanding mobile advertising trends: Smartphone vs. tablets
by Etai Eitany,
Ad Blocking: How Big is the Problem and What Can Publishers Do about It?
by Udi Jacobi,
As Published in VideoLink.
Publishers of on…
The Biggest Tech Challenges of Today’s Digital Publishers
by Hadas Moked,
As published in marketingprofs.
As the ad tech industry continue…