Op-ed
Category
Ad Campaign Performance, Viewability & 5 Metrics That Matter Most
by Udi Jacobi,
Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue an..
Mobile vs. desktop in the world of Millennials
by Gali Arnon,
As Published in MTA, imedia
The majority of Millennials are increasingly relying on their mobile devices for internet use. In fact, this..
Understanding mobile advertising trends: Smartphone vs. tablets
by Etai Eitany,
Ad Blocking: How Big is the Problem and What Can Publishers Do about It?
by Udi Jacobi,
As Published in VideoLink.
Publishers of online media all suffer from the same headache: ad-blocking programs. While the statistics vary..
The Biggest Tech Challenges of Today’s Digital Publishers
by Hadas Moked,
As published in marketingprofs.
As the ad tech industry continues to rapidly develop, many publishers find themselves facing inevitable c..
4 Ways to Deliver Mobile Video at Scale
by Hadas Moked,
As published in thevideoink.
Consumers’ ever-growing preference for mobile over desktop is news to no one. Today, the majority of digit..
If You Were an Ad, What Type of Ad Would You Be?
by Brightcom Team,
Women in Ad Tech
by Brightcom Team,
As published in COMMPRO
COMMPRO Editor’s Note: The current US elections have placed the issue of gender roles front and center. But one..
The Role of Video Advertising in the 2016 Election
by Brightcom Team,
On June 15, Brightcom held a roundtable event in NYC discussing video spending in the upcoming election cycle. The industry event was over..
Connected TV: Why Is It So Important – And to Whom?
by Deborah Cohen,
As published in Vdeonuze
In today’s on-demand culture, the days of passive television viewing are over. People prefer to choose the exa..