Op-ed Archives - Page 2 of 3

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Op-ed

by Brightcom Team,

In the spirit of transparency, we thought it would be insightful to get a sense of industry attitudes toward some matters that, while very..

by Etai Eitany,

by Deborah Cohen,

At Brightcom, we are constantly trying our best to gain deeper insights into the programmatic market and stay aligned with the latest tren..

by Brightcom Team,

Israel has been a senior and proud member of the global ad-tech scene form the industry’s earliest days. It is ..

by Ofer Graitzer,

As Published in mobilemarketer

The rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowaday..

by Udi Jacobi,

Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue an..

by Gali Arnon,

The majority of Millennials are increasingly relying on their mobile devices for internet use. In fact, this..

by Etai Eitany,

As published in Mobile Marketer Almost 2 billion people worldwide are said to own a mobile phone. So it is no surprise that mobile ad..

by Udi Jacobi,

Publishers of online media all suffer from the same headache: ad-blocking programs. While the statistics vary..

by Hadas Moked,

As the ad tech industry continues to rapidly develop, many publishers find themselves facing inevitable c..