Op-ed
Category
Connected TV: Why Is It So Important – And to Whom?
by Deborah Cohen,
As published in Vdeonuze
In today’s on-demand culture, the days of passive television viewing are over. People prefer to choose the exa..
What RTL is doing right
by Etai Eitany,
An Industry ‘Shout Out’ to RTL
Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out th..
Programmatic Ad Buying Plays Expanding Role in Shaping Elections
by Elad Gershoni,
As published in CommPRO
The upcoming 2016 elections in both the U.S. and UK are fast approaching, and advertisers know that delive..
Viewability – And Why It Matters
by Etai Eitany,
Viewability has become one of – if not the – most important trend in today’s ad tech ecosystem. While the term has been gaining momentum f..
Between Data Centralization and Constant Innovation – Are Publishers Keeping Pace?
by Elad Gershoni,
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created..
The Ad Network – A Publisher’s Best Friend?
by Elad Gershoni,
In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have..