If You Were an Ad, What Type of Ad Would You Be? (2019 edition)
by Brightcom Team,
Getting your data right in Pixalate
by daria,
Getting your data right in Pixalate
Over two years ago, Brightcom implemented Pixalate as another tool to secure the safety of its traffic.
During this time, we were faced with a challenge that other video monetization entities m…
Header Bidding and Tag-Based Waterfall: Is There Room for Both?
by Aviram Kadosh,
Header Bidding and Tag-Based Waterfall: Is There Room for Both?
The ad-tech industry is booming with new technologies. In fact, almost every six months there seems to be new innovative solutions entering the market, (i.e….
5 Things for Publishers to Consider While Preparing 2019 Strategies
by Ofer Graitzer,
Given the dynamic nature of the ad tech business, it might be necessary to keep our fingers on the pulse of this fast-changing industry. As Brightcom’s VP of Business Development, I repeatedly see the very same issues come up during conversations …
Proactively Fighting Ad Fraud With Confiant
by Aviram Kadosh,
There has been a lot of discussion around traffic fraud recently. Seems like this is a very hyped topic, as no one wants to spend their money on impressions that don’t exist.
Finally! Monetization That Doesn’t Suck
by Sagee Ben-Zedeff,
Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers.
Real value that is, one that isn’t diluted by irrelevant recommendations, “which cheese are you?…
GDPR, We Are Ready!
by Sagee Ben-Zedeff,
The General Data Protection Regulation (“GDPR”), which takes effect this Friday, May …
Announcing Our Ads.txt Plugin for WordPress
by Brightcom Team,
tl;dr: We have launched a WordPress plugin for editing and publishing your Ads.txt file right from your WordPress dashboard. If you’re a publisher, head to WordPress.org ASAP and
Got A Great Cause? We Want To Help YOU Spread It Around!
by Sagee Ben-Zedeff,
At Brightcom “paying it forward” isn’t a nice motto or a poster on the wall. While we are fortunate enough not to only enjoy what we are doing but also to be successful and profitable, supporting important causes – ones that help change o…
Publishers, Here’s What You Need To Know About Ads.txt
by Aviram Kadosh,
Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency in t…