How To Double Your Ad-Viewability Score BenF Share Premium inventory is literally everything these days. Buyers are facing a real challenge trying to find unique inventory that is worth their top dollar. To meet that end, publishers have employed various methods: they have adopted ads.txt to valid…
How To Double Your Ad-Viewability Score BenF Share Premium inventory is literally everything these days. Buyers are facing a real challenge trying to find unique inventory that is worth their top dollar. To meet that end, publishers have employed various methods: they have adopted ads.txt to valid…
DMEXCO attendees guide to Cologne Brightcom Team Whether you arrive a day early or if you are looking for a nice place to have drinks with a client, we understand how the right data, at the right time, can make a difference. With DMEXCO around the corner, hope you’…
Leaving money on the Table: How publishers can avoid missed opportunities to earn more money BukyS The money is on the table. Unfortunately, some publishers might be missing an opportunity to collect it. Sometimes it comes down to small adjustments — or adopting new concepts that won’t damage the UX — that can generate more revenue, expand your…
Getting your data right in Pixalate daria Getting your data right in Pixalate Over two years ago, Brightcom implemented Pixalate as another tool to secure the safety of its traffic. During this time, we were faced with a challenge that other video monetization entities m…
Header Bidding and Tag-Based Waterfall: Is There Room for Both? Aviram Kadosh Header Bidding and Tag-Based Waterfall: Is There Room for Both? The ad-tech industry is booming with new technologies. In fact, almost every six months there seems to be new innovative solutions entering the market, (i.e….
5 Things for Publishers to Consider While Preparing 2019 Strategies Ofer Graitzer Given the dynamic nature of the ad tech business, it might be necessary to keep our fingers on the pulse of this fast-changing industry. As Brightcom’s VP of Business Development, I repeatedly see the very same issues come up during conversations …
