5 Things for Publishers to Consider While Preparing 2019 Strategies
by Ofer Graitzer,
Given the dynamic nature of the ad tech business, it might be necessary to keep our fingers on the pulse of this fast-changing industry. A..
Proactively Fighting Ad Fraud With Confiant
by Aviram Kadosh,
There has been a lot of discussion around traffic fraud recently. Seems like this is a very hyped topic, as no one wants to spend their mo..
Finally! Monetization That Doesn’t Suck
by Sagee Ben-Zedeff,
Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers.
Real value th..
GDPR, We Are Ready!
by Sagee Ben-Zedeff,
The General Data Protection Regulation (“GDPR”), which takes effect this Friday, May 25, 2018, is an iteration of the existing data protec..
Announcing Our Ads.txt Plugin for WordPress
by Brightcom Team,
tl;dr: We have launched a WordPress plugin for editing and publishing your Ads.txt file right from your WordPress dashboard. If you’re a p..
Got A Great Cause? We Want To Help YOU Spread It Around!
by Sagee Ben-Zedeff,
At Brightcom “paying it forward” isn’t a nice motto or a poster on the wall. While we are fortunate enough not to only enjoy what we a..
Publishers, Here’s What You Need To Know About Ads.txt
by Aviram Kadosh,
Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency i..
THE HONEST AD-TECH POLL > RESULTS
by Brightcom Team,
In the spirit of transparency, we thought it would be insightful to get a sense of industry attitudes toward some matters that, while very..
Brightcom Shores Up Its Programmatic Advertising Defenses With The Media Trust Partnership
by Brightcom Team,
Partnership Focuses on the Increasing Need for Preventive Measures Against Malvertising and Enhanced Fraud Protection Capabilities
Bright..
These are 10 hot trends in digital advertising for 2017
by Etai Eitany,