Brightcom

Begin typing your search above and press return to search. Press Esc to cancel.

Op-ed

THE HONEST AD-TECH POLL > RESULTS

by Brightcom Team,

In the spirit of transparency, we thought it would be insightful to get a sense of industry attitudes toward some matters that, while very relevant to our day to day, are not discussed so openly. So, we created a poll.

Announcement

Brightcom Shores Up Its Programmatic Advertising Defenses With The Media Trust Partnership

by Brightcom Team,

Partnership Focuses on the Increasing Need for Preventive Measures Against Malvertising and Enhanced Fraud Protection Capabilities

Brightcom is proud to announce a partnership with

Op-ed

These are 10 hot trends in digital advertising for 2017

by Etai Eitany,

First appeared at : http://net.nana10.co.il/Article/?ArticleID=1238734 (General interest news site)

2017 is emerging as a fascinating year in the digital advert…

Op-ed

Can we predict the future of online advertising?

by Deborah Cohen,

At Brightcom, we are constantly trying our best to gain deeper insights into the programmatic market and stay aligned with the latest trends. Our multiple offerings, such as video, high-impact ad units and mobile, give us the opportunity to check …

Op-ed

ISRAEL AD-TECH MAP

by Brightcom Team,

As appeared in Geektime

Israel has been a senior and proud member of the global ad-tech scene form the industry’s earliest days. It is estimated that 25 percent of the overal…

Op-ed

3 monetization strategies to boost ad revenue

by Ofer Graitzer,

As Published in mobilemarketer

The rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowadays.

&n…

Op-ed

Ad Campaign Performance, Viewability & 5 Metrics That Matter Most

by Udi Jacobi,

Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue and provide greater value for advertisers.
Despite the evolving digital marketing landscape, one thing still h…