Ad Blocking: How Big is the Problem and What Can Publishers Do about It?
by Udi Jacobi,
As Published in VideoLink.
Publishers of online media all suffer from the same headache: ad-blocking programs. While the statistics vary..
The Biggest Tech Challenges of Today’s Digital Publishers
by Hadas Moked,
As published in marketingprofs.
As the ad tech industry continues to rapidly develop, many publishers find themselves facing inevitable c..
Brightcom Integrates GeoEdge and Forensiq to Reinforce Viewability and Ad Traffic Quality
by Brightcom Team,
Reinforcing Their Commitment To Enhance High Quality Ads and Fight Click & Conversion Ad Fraud, and Malvertising
NEW YORK, N.Y, Augus..
4 Ways to Deliver Mobile Video at Scale
by Hadas Moked,
As published in thevideoink.
Consumers’ ever-growing preference for mobile over desktop is news to no one. Today, the majority of digit..
If You Were an Ad, What Type of Ad Would You Be?
by Brightcom Team,
Women in Ad Tech
by Brightcom Team,
As published in COMMPRO
COMMPRO Editor’s Note: The current US elections have placed the issue of gender roles front and center. But one..
The Role of Video Advertising in the 2016 Election
by Brightcom Team,
On June 15, Brightcom held a roundtable event in NYC discussing video spending in the upcoming election cycle. The industry event was over..
Connected TV: Why Is It So Important – And to Whom?
by Deborah Cohen,
As published in Vdeonuze
In today’s on-demand culture, the days of passive television viewing are over. People prefer to choose the exa..
What RTL is doing right
by Etai Eitany,
An Industry ‘Shout Out’ to RTL
Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out th..
Programmatic Ad Buying Plays Expanding Role in Shaping Elections
by Elad Gershoni,
As published in CommPRO
The upcoming 2016 elections in both the U.S. and UK are fast approaching, and advertisers know that delive..