Viewability – And Why It Matters
Viewability has become one of – if not the – most important trend in today’s ad tech ecosystem. While the term has been gaining momentum f..
Between Data Centralization and Constant Innovation – Are Publishers Keeping Pace?
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created..
The Ad Network – A Publisher’s Best Friend?
In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have..
We Are Brightcom
For the past few months, we’ve been engaged in creating a new global media company.
It was born out of the realization that our global br..