Viewability – And Why It Matters
by Etai Eitany,
Viewability has become one of – if not the – most important trend in today’s ad tech ecosystem. While the term has been gaining momentum for a while now, over the last year or so, viewability has turned into …
Between Data Centralization and Constant Innovation – Are Publishers Keeping Pace?
by Elad Gershoni,
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created for the various players in the digital advertising value chain. However, one m…
The Ad Network – A Publisher’s Best Friend?
by Elad Gershoni,
In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have rightfully earned this negative association.
We Are Brightcom
by Brightcom Team,
For the past few months, we’ve been engaged in creating a new global media company.
It was born out of the realization that our global brands offer…