There has been a lot of discussion around traffic fraud recently. Seems like this is a very hyped topic, as no one wants to spend their money on impressions that don’t exist.
Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers.
Real value that is, one that isn’t diluted by irrelevant recommendations, “which cheese are you?…
In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have rightfully earned this negative association.
For the past few months, we’ve been engaged in creating a new global media company.
It was born out of the realization that our global brands offer…