Header Bidding and Tag-Based Waterfall: Is There Room for Both?
The ad-tech industry is booming with new technologies. In fact, almost..
There has been a lot of discussion around traffic fraud recently. Seems like this is a very hyped topic, as no one wants to spend their mo..
Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers.
Real value th..
The General Data Protection Regulation (“GDPR”), which takes effect this Friday, May 25, 2018, is an iteration of the existing data protec..
Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency i..
First appeared at : http://net.nana10.co.il/Article/?ArticleID=1238734 (General interest news site)
2017 is emerging as a fascinating ye..
As appeared in Geektime
Israel has been a senior and proud member of the global ad-tech scene form the industry’s earliest days. It is ..
As published in COMMPRO
COMMPRO Editor’s Note: The current US elections have placed the issue of gender roles front and center. But one..
An Industry ‘Shout Out’ to RTL
Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out th..
Viewability has become one of – if not the – most important trend in today’s ad tech ecosystem. While the term has been gaining momentum f..