ad-tech
TagHeader Bidding and Tag-Based Waterfall: Is There Room for Both?
by Aviram Kadosh,
Header Bidding and Tag-Based Waterfall: Is There Room for Both?
The ad-tech industry is booming with new technologies. In fact, almost every six months there seems to be new innovative solutions entering the market, (i.e….
Proactively Fighting Ad Fraud With Confiant
by Aviram Kadosh,
There has been a lot of discussion around traffic fraud recently. Seems like this is a very hyped topic, as no one wants to spend their money on impressions that don’t exist.
Finally! Monetization That Doesn’t Suck
by Sagee Ben-Zedeff,
Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers.
Real value that is, one that isn’t diluted by irrelevant recommendations, “which cheese are you?…
GDPR, We Are Ready!
by Sagee Ben-Zedeff,
The General Data Protection Regulation (“GDPR”), which takes effect this Friday, May …
Publishers, Here’s What You Need To Know About Ads.txt
by Aviram Kadosh,
Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency in t…
These are 10 hot trends in digital advertising for 2017
by Etai Eitany,
First appeared at : http://net.nana10.co.il/Article/?ArticleID=1238734 (General interest news site)
2017 is emerging as a fascinating year in the digital advert…
ISRAEL AD-TECH MAP
by Brightcom Team,
As appeared in Geektime
Israel has been a senior and proud member of the global ad-tech scene form the industry’s earliest days. It is estimated that 25 percent of the overal…
Women in Ad Tech
by Brightcom Team,
As published in COMMPRO
COMMPRO Editor’s Note: The current US elections…
What RTL is doing right
by Etai Eitany,
An Industry ‘Shout Out’ to RTL
Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out those companies that are acti…
Viewability – And Why It Matters
by Etai Eitany,
Viewability has become one of – if not the – most important trend in today’s ad tech ecosystem. While the term has been gaining momentum for a while now, over the last year or so, viewability has turned into …