Premium inventory is literally everything these days. Buyers are facing a real challenge trying to find unique inventory that is worth the..
Header Bidding and Tag-Based Waterfall: Is There Room for Both?
The ad-tech industry is booming with new technologies. In fact, al..
tl;dr: We have launched a WordPress plugin for editing and publishing your Ads.txt file right from your WordPress dashboard. If you’re a p..
Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency i..