BRIGHTCOM ANNOUNCES ENFORCEMENT OF SELLERS.JSON AND SUPPLYCHAIN INITIATIVESby Erez,
In our ongoing effort to protect our partners, and as a natural continuation of our successful ads.txt campaign, Brightcom announces that it will adopt and maintain the latest industry mechanisms in Q4 2019. As such, we are happy to support …
How To Double Your Ad-Viewability Scoreby BenF,
Premium inventory is literally everything these days. Buyers are facing a real challenge trying to find unique inventory that is worth their top dollar. To meet that end, publishers have employed various methods: they have adopted ads.txt to valid…
Header Bidding and Tag-Based Waterfall: Is There Room for Both?by Aviram Kadosh,
Header Bidding and Tag-Based Waterfall: Is There Room for Both?
The ad-tech industry is booming with new technologies. In fact, almost every six months there seems to be new innovative solutions entering the market, (i.e….
Publishers, Here’s What You Need To Know About Ads.txtby Aviram Kadosh,
Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency in t…