buyers
Tag
BRIGHTCOM ANNOUNCES ENFORCEMENT OF SELLERS.JSON AND SUPPLYCHAIN INITIATIVES
by Erez,
In our ongoing effort to protect our partners, and as a natural continuation of our successful ads.txt campaign, Brightcom announces that it will adopt and maintain the latest industry mechanisms in Q4 2019. As such, we are happy to support …
How To Double Your Ad-Viewability Score
by BenF,
Premium inventory is literally everything these days. Buyers are facing a real challenge trying to find unique inventory that is worth their top dollar. To meet that end, publishers have employed various methods: they have adopted ads.txt to valid…
Between Data Centralization and Constant Innovation – Are Publishers Keeping Pace?
by Elad Gershoni,
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created for the various players in the digital advertising value chain. However, one m…