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Finally! Monetization That Doesn’t Suck
by Sagee Ben-Zedeff,
Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers.
Real value that is, one that isn’t diluted by irrelevant recommendations, “which cheese are you?…
Connected TV: Why Is It So Important – And to Whom?
by Deborah Cohen,
As published in Vdeonuze
In today’s on-demand culture, …
Programmatic Ad Buying Plays Expanding Role in Shaping Elections
by Elad Gershoni,
As published in CommPRO
The upcoming 2016 electio…
Between Data Centralization and Constant Innovation – Are Publishers Keeping Pace?
by Elad Gershoni,
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created for the various players in the digital advertising value chain. However, one m…