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Finally! Monetization That Doesn’t Suck
by Sagee Ben-Zedeff,
Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers.
Real value th..
Connected TV: Why Is It So Important – And to Whom?
by Deborah Cohen,
As published in Vdeonuze
In today’s on-demand culture, the days of passive television viewing are over. People prefer to choose the exa..
Programmatic Ad Buying Plays Expanding Role in Shaping Elections
by Elad Gershoni,
As published in CommPRO
The upcoming 2016 elections in both the U.S. and UK are fast approaching, and advertisers know that delive..
Between Data Centralization and Constant Innovation – Are Publishers Keeping Pace?
by Elad Gershoni,
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created..