data
Tag
SSP’s take note: 5 things that matter to site owners
by Moshiko,
This article was originally published at MartechSeries …
Getting your data right in Pixalate
by daria,
Getting your data right in Pixalate
Over two years ago, Brightcom implemented Pixalate as another tool to secure the safety of its traffic.
During this time, we were faced with a challenge that other video monetization entities m…
GDPR, We Are Ready!
by Sagee Ben-Zedeff,
The General Data Protection Regulation (“GDPR”), which takes effect this Friday, May …
These are 10 hot trends in digital advertising for 2017
by Etai Eitany,
First appeared at : http://net.nana10.co.il/Article/?ArticleID=1238734 (General interest news site)
2017 is emerging as a fascinating year in the digital advert…
Can we predict the future of online advertising?
by Deborah Cohen,
At Brightcom, we are constantly trying our best to gain deeper insights into the programmatic market and stay aligned with the latest trends. Our multiple offerings, such as video, high-impact ad units and mobile, give us the opportunity to check …
Between Data Centralization and Constant Innovation – Are Publishers Keeping Pace?
by Elad Gershoni,
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created for the various players in the digital advertising value chain. However, one m…
The Ad Network – A Publisher’s Best Friend?
by Elad Gershoni,
In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have rightfully earned this negative association.