At Brightcom, we are constantly trying our best to gain deeper insights into the programmatic market and stay aligned with the latest tren..
As Published in mobilemarketerThe rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowaday..
The majority of Millennials are increasingly relying on their mobile devices for internet use. In fact, this..
An Industry ‘Shout Out’ to RTL
Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out th..
Viewability has become one of – if not the – most important trend in today’s ad tech ecosystem. While the term has been gaining momentum f..
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created..
In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have..
For the past few months, we’ve been engaged in creating a new global media company.
It was born out of the realization that our global br..