digital advertising
Tag5 Things for Publishers to Consider While Preparing 2019 Strategies
by Ofer Graitzer,
Given the dynamic nature of the ad tech business, it might be necessary to keep our fingers on the pulse of this fast-changing industry. As Brightcom’s VP of Business Development, I repeatedly see the very same issues come up during conversations …
Finally! Monetization That Doesn’t Suck
by Sagee Ben-Zedeff,
Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers.
Real value that is, one that isn’t diluted by irrelevant recommendations, “which cheese are you?…
GDPR, We Are Ready!
by Sagee Ben-Zedeff,
The General Data Protection Regulation (“GDPR”), which takes effect this Friday, May …
Got A Great Cause? We Want To Help YOU Spread It Around!
by Sagee Ben-Zedeff,
At Brightcom “paying it forward” isn’t a nice motto or a poster on the wall. While we are fortunate enough not to only enjoy what we are doing but also to be successful and profitable, supporting important causes – ones that help change o…
These are 10 hot trends in digital advertising for 2017
by Etai Eitany,
First appeared at : http://net.nana10.co.il/Article/?ArticleID=1238734 (General interest news site)
2017 is emerging as a fascinating year in the digital advert…
Mobile vs. desktop in the world of Millennials
by Gali Arnon,
As Published in MTA,
Understanding mobile advertising trends: Smartphone vs. tablets
by Etai Eitany,
The Ad Network – A Publisher’s Best Friend?
by Elad Gershoni,
In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have rightfully earned this negative association.