digital advertising Archives

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digital advertising

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by Ofer Graitzer,

Given the dynamic nature of the ad tech business, it might be necessary to keep our fingers on the pulse of this fast-changing industry. A..

by Sagee Ben-Zedeff,

Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers.

Real value th..

by Sagee Ben-Zedeff,

The General Data Protection Regulation (“GDPR”), which takes effect this Friday, May 25, 2018, is an iteration of the existing data protec..

by Sagee Ben-Zedeff,

At Brightcom “paying it forward” isn’t a nice motto or a poster on the wall. While we are fortunate enough not to only enjoy what we a..

by Etai Eitany,

by Gali Arnon,

The majority of Millennials are increasingly relying on their mobile devices for internet use. In fact, this..

by Etai Eitany,

As published in Mobile Marketer Almost 2 billion people worldwide are said to own a mobile phone. So it is no surprise that mobile ad..

by Elad Gershoni,

In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have..