digital
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3 monetization strategies to boost ad revenue
by Ofer Graitzer,
As Published in mobilemarketer
The rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowadays.&n…
Ad Campaign Performance, Viewability & 5 Metrics That Matter Most
by Udi Jacobi,
Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue and provide greater value for advertisers.
Despite the evolving digital marketing landscape, one thing still h…
The Role of Video Advertising in the 2016 Election
by Brightcom Team,
On June 15, Brightcom held a roundtable event in NYC discussing video spending in the upcoming election cycle. The industry event was overflowing with insig…
Between Data Centralization and Constant Innovation – Are Publishers Keeping Pace?
by Elad Gershoni,
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created for the various players in the digital advertising value chain. However, one m…