Finally! Monetization That Doesn’t Suck Sagee Ben-Zedeff Share Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers. Real value that is, one that isn’t diluted by irrelevant recommendations, “which cheese are you?…
Finally! Monetization That Doesn’t Suck Sagee Ben-Zedeff Share Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers. Real value that is, one that isn’t diluted by irrelevant recommendations, “which cheese are you?…
Publishers, Here’s What You Need To Know About Ads.txt Aviram Kadosh Ads.txt – what exactly is that? The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency in t…
Programmatic Ad Buying Plays Expanding Role in Shaping Elections Elad Gershoni As published in CommPRO The upcoming 2016 electio…
Viewability – And Why It Matters Etai Eitany Viewability has become one of – if not the – most important trend in today’s ad tech ecosystem. While the term has been gaining momentum for a while now, over the last year or so, viewability has turned into …
