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Finally! Monetization That Doesn’t Suck
by Sagee Ben-Zedeff,
Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers.
Real value th..
Publishers, Here’s What You Need To Know About Ads.txt
by Aviram Kadosh,
Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency i..
Programmatic Ad Buying Plays Expanding Role in Shaping Elections
by Elad Gershoni,
As published in CommPRO
The upcoming 2016 elections in both the U.S. and UK are fast approaching, and advertisers know that delive..
Viewability – And Why It Matters
by Etai Eitany,
Viewability has become one of – if not the – most important trend in today’s ad tech ecosystem. While the term has been gaining momentum f..