These are 10 hot trends in digital advertising for 2017
by Etai Eitany,
First appeared at : http://net.nana10.co.il/Article/?ArticleID=1238734 (General interest news site)
2017 is emerging as a fascinating year in the digital advert…
Can we predict the future of online advertising?
by Deborah Cohen,
At Brightcom, we are constantly trying our best to gain deeper insights into the programmatic market and stay aligned with the latest trends. Our multiple offerings, such as video, high-impact ad units and mobile, give us the opportunity to check …
ISRAEL AD-TECH MAP
by Brightcom Team,
As appeared in Geektime
Israel has been a senior and proud member of the global ad-tech scene form the industry’s earliest days. It is estimated that 25 percent of the overal…
Between Data Centralization and Constant Innovation – Are Publishers Keeping Pace?
by Elad Gershoni,
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created for the various players in the digital advertising value chain. However, one m…
The Ad Network – A Publisher’s Best Friend?
by Elad Gershoni,
In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have rightfully earned this negative association.
We Are Brightcom
by Brightcom Team,
For the past few months, we’ve been engaged in creating a new global media company.
It was born out of the realization that our global brands offer…