The Top 3 Things to Know about MCM
by Brightcom Team,
As we all may know by now, earlier this year, Google revamped its Scaled Partner Management (SPM) partner program that smaller publishers use to access its Ad Exchange and replaced it with the Multiple Customer Management …
These are 10 hot trends in digital advertising for 2017
by Etai Eitany,
First appeared at : http://net.nana10.co.il/Article/?ArticleID=1238734 (General interest news site)
2017 is emerging as a fascinating year in the digital advert…
ISRAEL AD-TECH MAP
by Brightcom Team,
As appeared in Geektime
Israel has been a senior and proud member of the global ad-tech scene form the industry’s earliest days. It is estimated that 25 percent of the overal…
The Ad Network – A Publisher’s Best Friend?
by Elad Gershoni,
In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have rightfully earned this negative association.
We Are Brightcom
by Brightcom Team,
For the past few months, we’ve been engaged in creating a new global media company.
It was born out of the realization that our global brands offer…