As part of its ongoing effort to fight fraud, Brightcom announces a new ads.txt policy regarding its app inventory. Starting July 1, 2019,..
As Published in mobilemarketerThe rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowaday..
The majority of Millennials are increasingly relying on their mobile devices for internet use. In fact, this..
As Published in VideoLink.
Publishers of online media all suffer from the same headache: ad-blocking programs. While the statistics vary..
As published in thevideoink.
Consumers’ ever-growing preference for mobile over desktop is news to no one. Today, the majority of digit..
An Industry ‘Shout Out’ to RTL
Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out th..
As published in CommPRO
The upcoming 2016 elections in both the U.S. and UK are fast approaching, and advertisers know that delive..
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created..
In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have..