3 monetization strategies to boost ad revenueby Ofer Graitzer,
As Published in mobilemarketerThe rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowadays.
Mobile vs. desktop in the world of Millennialsby Gali Arnon,
As Published in MTA,
Ad Blocking: How Big is the Problem and What Can Publishers Do about It?by Udi Jacobi,
As Published in VideoLink.
Publishers of on…
4 Ways to Deliver Mobile Video at Scaleby Hadas Moked,
As published in thevideoink.
Consumers’ ever-growing preference for mobile over desktop is news to no one. Today, the majo…
What RTL is doing rightby Etai Eitany,
An Industry ‘Shout Out’ to RTL
Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out those companies that are acti…
Programmatic Ad Buying Plays Expanding Role in Shaping Electionsby Elad Gershoni,
As published in CommPRO
The upcoming 2016 electio…
Between Data Centralization and Constant Innovation – Are Publishers Keeping Pace?by Elad Gershoni,
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created for the various players in the digital advertising value chain. However, one m…
The Ad Network – A Publisher’s Best Friend?by Elad Gershoni,
In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have rightfully earned this negative association.