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Brightcom Shores Up Its Programmatic Advertising Defenses With The Media Trust Partnership
by Brightcom Team,
Partnership Focuses on the Increasing Need for Preventive Measures Against Malvertising and Enhanced Fraud Protection Capabilities
Bright..
3 monetization strategies to boost ad revenue
by Ofer Graitzer,
As Published in mobilemarketer
The rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowaday..
Ad Campaign Performance, Viewability & 5 Metrics That Matter Most
by Udi Jacobi,
Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue an..
Ad Blocking: How Big is the Problem and What Can Publishers Do about It?
by Udi Jacobi,
As Published in VideoLink.
Publishers of online media all suffer from the same headache: ad-blocking programs. While the statistics vary..
Brightcom Integrates GeoEdge and Forensiq to Reinforce Viewability and Ad Traffic Quality
by Brightcom Team,
Reinforcing Their Commitment To Enhance High Quality Ads and Fight Click & Conversion Ad Fraud, and Malvertising
NEW YORK, N.Y, Augus..
What RTL is doing right
by Etai Eitany,
An Industry ‘Shout Out’ to RTL
Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out th..
Programmatic Ad Buying Plays Expanding Role in Shaping Elections
by Elad Gershoni,
As published in CommPRO
The upcoming 2016 elections in both the U.S. and UK are fast approaching, and advertisers know that delive..