programmatic
TagHeader Bidding and Tag-Based Waterfall: Is There Room for Both?
Header Bidding and Tag-Based Waterfall: Is There Room for Both?
The ad-tech industry is booming with new technologies. In fact, almost every six months there seems to be new innovative solutions entering the market, (i.e….
Proactively Fighting Ad Fraud With Confiant
There has been a lot of discussion around traffic fraud recently. Seems like this is a very hyped topic, as no one wants to spend their money on impressions that don’t exist.
Publishers, Here’s What You Need To Know About Ads.txt
Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency in t…
These are 10 hot trends in digital advertising for 2017
First appeared at : http://net.nana10.co.il/Article/?ArticleID=1238734 (General interest news site)
2017 is emerging as a fascinating year in the digital advert…
What RTL is doing right
An Industry ‘Shout Out’ to RTL
Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out those companies that are acti…
Programmatic Ad Buying Plays Expanding Role in Shaping Elections
As published in CommPRO
The upcoming 2016 electio…