In our ongoing effort to protect our partners, and as a natural continuation of our successful ads.txt campaign, Brightcom announces that ..
This article was originally published at MartechSeries
As programmatic advertising spent keeps increasing, and the digital landscape g..
Premium inventory is literally everything these days. Buyers are facing a real challenge trying to find unique inventory that is worth the..
The money is on the table. Unfortunately, some publishers might be missing an opportunity to collect it. Sometimes it comes down to small ..
Getting your data right in Pixalate
Over two years ago, Brightcom implemented Pixalate as another tool to secure the safety of its traf..
Header Bidding and Tag-Based Waterfall: Is There Room for Both?
The ad-tech industry is booming with new technologies. In fact, al..
Given the dynamic nature of the ad tech business, it might be necessary to keep our fingers on the pulse of this fast-changing industry. A..
There has been a lot of discussion around traffic fraud recently. Seems like this is a very hyped topic, as no one wants to spend their mo..
Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers.
Real value th..
The General Data Protection Regulation (“GDPR”), which takes effect this Friday, May 25, 2018, is an iteration of the existing data protec..