publishers
Tag
(Video) Ad Layout best practices webinar
by Brightcom Team,
Making the most out of your website by avoiding common layout mistakes
For 21 years, the Brightcom media team has been working with hundreds of publishe…
The Top 3 Things to Know about MCM
by Brightcom Team,
As we all may know by now, earlier this year, Google revamped its Scaled Partner Management (SPM) partner program that smaller publishers use to access its Ad Exchange and replaced it with the Multiple Customer Management …
(VIDEO) Audio Monetization for Publishers Webinar
by Brightcom Team,
First there was desktop, then mobile, then video, and now… audio. On the one hand, this new age of media is already well established, but on the other hand, it’s still in its infancy, especially where publishers are concer…
How to spend your programmatic ad budget most effectively during an election
by Brightcom Team,
With the US congressional and presidential election cycle well underway, more and more political campaign strategists have been recognizing the importance of data-driven programmatic advertising strategies for advan…
BRIGHTCOM ANNOUNCES ENFORCEMENT OF SELLERS.JSON AND SUPPLYCHAIN INITIATIVES
by Erez,
In our ongoing effort to protect our partners, and as a natural continuation of our successful ads.txt campaign, Brightcom announces that it will adopt and maintain the latest industry mechanisms in Q4 2019. As such, we are happy to support …
SSP’s take note: 5 things that matter to site owners
by Moshiko,
This article was originally published at MartechSeries …
How To Double Your Ad-Viewability Score
by BenF,
Premium inventory is literally everything these days. Buyers are facing a real challenge trying to find unique inventory that is worth their top dollar. To meet that end, publishers have employed various methods: they have adopted ads.txt to valid…
Leaving money on the Table: How publishers can avoid missed opportunities to earn more money
by BukyS,
The money is on the table. Unfortunately, some publishers might be missing an opportunity to collect it. Sometimes it comes down to small adjustments — or adopting new concepts that won’t damage the UX — that can generate more revenue, expand your…
Getting your data right in Pixalate
by daria,
Getting your data right in Pixalate
Over two years ago, Brightcom implemented Pixalate as another tool to secure the safety of its traffic.
During this time, we were faced with a challenge that other video monetization entities m…
Header Bidding and Tag-Based Waterfall: Is There Room for Both?
by Aviram Kadosh,
Header Bidding and Tag-Based Waterfall: Is There Room for Both?
The ad-tech industry is booming with new technologies. In fact, almost every six months there seems to be new innovative solutions entering the market, (i.e….