publishers
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GDPR, We Are Ready!
by Sagee Ben-Zedeff,
The General Data Protection Regulation (“GDPR”), which takes effect this Friday, May 25, 2018, is an iteration of the existing data protec..
Announcing Our Ads.txt Plugin for WordPress
by Brightcom Team,
tl;dr: We have launched a WordPress plugin for editing and publishing your Ads.txt file right from your WordPress dashboard. If you’re a p..
Got A Great Cause? We Want To Help YOU Spread It Around!
by Sagee Ben-Zedeff,
At Brightcom “paying it forward” isn’t a nice motto or a poster on the wall. While we are fortunate enough not to only enjoy what we a..
Publishers, Here’s What You Need To Know About Ads.txt
by Aviram Kadosh,
Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency i..
Brightcom Shores Up Its Programmatic Advertising Defenses With The Media Trust Partnership
by Brightcom Team,
Partnership Focuses on the Increasing Need for Preventive Measures Against Malvertising and Enhanced Fraud Protection Capabilities
Bright..
These are 10 hot trends in digital advertising for 2017
by Etai Eitany,
First appeared at : http://net.nana10.co.il/Article/?ArticleID=1238734 (General interest news site)
2017 is emerging as a fascinating ye..
Can we predict the future of online advertising?
by Deborah Cohen,
At Brightcom, we are constantly trying our best to gain deeper insights into the programmatic market and stay aligned with the latest tren..
3 monetization strategies to boost ad revenue
by Ofer Graitzer,
As Published in mobilemarketer
The rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowaday..
Ad Campaign Performance, Viewability & 5 Metrics That Matter Most
by Udi Jacobi,
Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue an..
Mobile vs. desktop in the world of Millennials
by Gali Arnon,
As Published in MTA, imedia
The majority of Millennials are increasingly relying on their mobile devices for internet use. In fact, this..