user experience
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Finally! Monetization That Doesn’t Suck
by Sagee Ben-Zedeff,
Like any industry, ever, the ability to make money in the long run has to do with providing real value to your customers.
Real value that is, one that isn’t diluted by irrelevant recommendations, “which cheese are you?…
The Biggest Tech Challenges of Today’s Digital Publishers
by Hadas Moked,
As published in marketingprofs.
As the ad tech industry continue…
Between Data Centralization and Constant Innovation – Are Publishers Keeping Pace?
by Elad Gershoni,
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created for the various players in the digital advertising value chain. However, one m…