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Publishers, Here’s What You Need To Know About Ads.txt
by Aviram Kadosh,
Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency in t…
3 monetization strategies to boost ad revenue
by Ofer Graitzer,
As Published in mobilemarketer
The rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowadays.&n…
Understanding mobile advertising trends: Smartphone vs. tablets
by Etai Eitany,
Ad Blocking: How Big is the Problem and What Can Publishers Do about It?
by Udi Jacobi,
As Published in VideoLink.
Publishers of on…
The Biggest Tech Challenges of Today’s Digital Publishers
by Hadas Moked,
As published in marketingprofs.
As the ad tech industry continue…
Brightcom Integrates GeoEdge and Forensiq to Reinforce Viewability and Ad Traffic Quality
by Brightcom Team,
Reinforcing Their Commitment To Enhance High Quality Ads and Fight Click & Conversion Ad Fraud, and Malvertising
NEW YORK, N.Y, August 10, 2016
This integration enables Brightcom to better combat …
4 Ways to Deliver Mobile Video at Scale
by Hadas Moked,
As published in thevideoink.
Consumers’ ever-growing preference for mobile over desktop is news to no one. Today, the majo…
The Role of Video Advertising in the 2016 Election
by Brightcom Team,
On June 15, Brightcom held a roundtable event in NYC discussing video spending in the upcoming election cycle. The industry event was overflowing with insig…
What RTL is doing right
by Etai Eitany,
An Industry ‘Shout Out’ to RTL
Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out those companies that are acti…
Programmatic Ad Buying Plays Expanding Role in Shaping Elections
by Elad Gershoni,
As published in CommPRO
The upcoming 2016 electio…