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TagPublishers, Here’s What You Need To Know About Ads.txt
Ads.txt – what exactly is that?
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency i..
3 monetization strategies to boost ad revenue
As Published in mobilemarketer
The rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowaday..Understanding mobile advertising trends: Smartphone vs. tablets
Ad Blocking: How Big is the Problem and What Can Publishers Do about It?
As Published in VideoLink.
Publishers of online media all suffer from the same headache: ad-blocking programs. While the statistics vary..
The Biggest Tech Challenges of Today’s Digital Publishers
As published in marketingprofs.
As the ad tech industry continues to rapidly develop, many publishers find themselves facing inevitable c..
Brightcom Integrates GeoEdge and Forensiq to Reinforce Viewability and Ad Traffic Quality

Reinforcing Their Commitment To Enhance High Quality Ads and Fight Click & Conversion Ad Fraud, and Malvertising
NEW YORK, N.Y, Augus..
4 Ways to Deliver Mobile Video at Scale
As published in thevideoink.
Consumers’ ever-growing preference for mobile over desktop is news to no one. Today, the majority of digit..
The Role of Video Advertising in the 2016 Election

On June 15, Brightcom held a roundtable event in NYC discussing video spending in the upcoming election cycle. The industry event was over..
What RTL is doing right
An Industry ‘Shout Out’ to RTL
Today, headlines abound highlighting industry growth. The ones that catch my eye, though, single out th..
Programmatic Ad Buying Plays Expanding Role in Shaping Elections
As published in CommPRO
The upcoming 2016 elections in both the U.S. and UK are fast approaching, and advertisers know that delive..