viewability
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How To Double Your Ad-Viewability Score
by BenF,
Premium inventory is literally everything these days. Buyers are facing a real challenge trying to find unique inventory that is worth their top dollar. To meet that end, publishers have employed various methods: they have adopted ads.txt to valid…
Ad Campaign Performance, Viewability & 5 Metrics That Matter Most
by Udi Jacobi,
Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue and provide greater value for advertisers.
Despite the evolving digital marketing landscape, one thing still h…
Viewability – And Why It Matters
by Etai Eitany,
Viewability has become one of – if not the – most important trend in today’s ad tech ecosystem. While the term has been gaining momentum for a while now, over the last year or so, viewability has turned into …
Between Data Centralization and Constant Innovation – Are Publishers Keeping Pace?
by Elad Gershoni,
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created for the various players in the digital advertising value chain. However, one m…
The Ad Network – A Publisher’s Best Friend?
by Elad Gershoni,
In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have rightfully earned this negative association.
We Are Brightcom
by Brightcom Team,
For the past few months, we’ve been engaged in creating a new global media company.
It was born out of the realization that our global brands offer…