viewability Archives

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viewability

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by BenF,

Premium inventory is literally everything these days. Buyers are facing a real challenge trying to find unique inventory that is worth the..

by Udi Jacobi,

Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue an..

by Etai Eitany,

Viewability has become one of – if not the – most important trend in today’s ad tech ecosystem. While the term has been gaining momentum f..

by Elad Gershoni,

It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created..

by Elad Gershoni,

In the digital advertising spectrum, Ad Networks are often associated with a type of business that is no good. Frankly speaking, they have..

by Brightcom Team,

It was born out of the realization that our global br..