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Be Local – Welcome to the world of local news
by Brightcom Team,
At Brightcom, we have been focusing our efforts on the American local news sector for the past few years. In this article, we’ll explore the unique characteristic of this community. We’ll also discuss the advantages this sector holds for adver…
Between Data Centralization and Constant Innovation – Are Publishers Keeping Pace?
by Elad Gershoni,
It is often said in the Ad Tech world that the ecosystem is dynamic and “ever changing,” and that new opportunities are constantly created for the various players in the digital advertising value chain. However, one m…