The Management

Etai Eitany has served as Vice President of Brightcom’s Video and Display operation department since 2014. He joined the company eight years ago, during which time he has specialized in online advertising. He started his career with Brightcom as a Display campaign manager, before being promoted to team leader of Display and Performance.  He subsequently established the company’s Online Video Advertising division, where he led the department’s growth for four years. Aside from his skills and experience in online advertising, Etai brings to the company a passion for watching numbers grow and a love of analysis and optimization. His goal is to automize. Etai has a B.A. in business administration from the IDC Herzliya in Israel. read less

Sagee Ben-Zedeff is a seasoned executive and entrepreneur with over 15 years of experience in both startups and large enterprises. Previously to joining Brightcom Sagee founded and led two startup companies - Catch App Ltd. and Serendip Media ,. Before that Sagee was Director of Product Management at RADVISION, where he previously led a large R&D group. Sagee's passion is creating great value through technology, and he is bringing his leadership and strive for innovation to the company. Sagee holds a B.Sc. in Computer Science from Tel-Aviv University and a B.A. In Economics and Business Administration. read less

Udi Jacobi is Brightcom’s CRO & GM APAC. Udi is a seasoned digital media executive with over 20 years of experience across a broad range of industries, including ad tech, media, gaming, telecommunications and mobile. Throughout his career, Udi maintained senior roles in organizations of all sizes, from start-ups to global brands, such as Badoo and Comverse, where he was largely responsible for their development, growth and converting new services into profitable sales revenues. read less

Facundo Maldonado is Brightcom’s Managing Director, Latin America. He brings 20 years of experience in the Latin American digital industry to his current role, where his focus is on building a US Hispanic network with an emphasis on Programmatic Video & Display. Prior to Brightcom, Facundo spent a decade with Grupo Clarin, one of Latin America’s largest media companies. There, he was involved with shaping the media group’s biggest transformation: the Internet.  He spent another decade leading the expansion of Ybrant Digital (now Brightcom) throughout the entire region of Latin America. He also led Brightcom’s social media campaigns on a global level, coordinating sales and operational teams in Latin America, APAC, USA and Europe. Facundo has been a speaker at multiple industry events, including IAB Argentina, IAB Mexico, DMEXCO, Ad Tech NY, iStrategy London, Ad Tech New Delhi, SMW Toronto and IAB Colombia, among others. read less