The Management

Before taking over as the company's lead in 2017, Etai Eitany served as Vice President of Brightcom’s Video and Display operation department since 2014. He joined the company ten years ago, starting his career as a campaign manager, before being promoted to team leader of Display and Performance. He subsequently established the company’s Online Video Advertising division, where he led the department’s growth for four years. Aside from his skills and experience in online advertising, Etai brings to the company a passion for watching numbers grow and a love of analysis and optimization. His goal is to automize. Etai has a B.A. in business administration from the IDC Herzliya in Israel. read less

Ofir Sapir is a Digital Media and Ad-Tech executive with a proven track record and vast experience in sales, business development, operations, team building, and strategic planning. Ofir brings more than 15 years of experience in various global roles, passionately taking on challenges by using his creativity, innovative thinking, and strong leadership skills. Ofir started his Ad-Tech career at Brightcom as a sales and account manager. He subsequently relocated to the UK, where he served as Brightcom's Country Manager, successfully launching a local sales team and generating extreme growth in tough market conditions. In 2012, he left Brightcom to act as COO for tech startup Numgames. He later led publishing house OnoMagic as its CEO before returning to Brightcom to assume the role of CRO. read less

Gal joins Brightcom with more than 10 years of experience in financial management and accounting at startups and high-tech multinationals, including public companies listed on the TASE, NASDAQ, AIM and OTC. As a CPA, some of his previous roles include serving as a CFO at both Jinni Media and Life Wave and working in the audit department at Ernst & Young. Over the years, he has worked closely with numerous CEOs, boards of directors and shareholders and has acquired expertise in the following areas: cash flow, budget and control, transfer pricing, SOX, banking, payroll and insurance, Israeli and US taxation, and preparing reports to the OCS and various authorities. read less

As Brightcom’s VP of media, Aviram is building on his prior achievements when he served as Account Manager in the Direct Publishers’ team. In his previous management position, Aviram successfully expanded accounts with regard to revenues, driving performance targets to completion, upselling and business development, including display and video activities. His current goal is to build and nurture strong long-term relationships with Brightcom’s direct publishers by enhancing trust and maintaining the company’s highest performance levels.   read less

Yael began her journey at Brightcom almost five years ago. After starting out as an integral part of the media team, as direct pubs AM and programmatic accounts AM, she soon established the programmatic buying division and recruited a team for this growing revenue stream. After managing this team for another year, Yael was promoted to become the operational team’s Director of Display, in charge of the display demand partners and leading teams both in Israel and Argentina. read less

Or takes the helm of Brightcom’s video operations after previously serving as the company’s Director of Programmatic. Or brings with him vast and diversified experience in the online advertising world, including expertise in software, mobile apps, performance marketing and video advertising. He acquired his acumen in project management and business development and operation over the years in senior positions at Headway Digital, Amonetize Ltd., and Perion, among others. read less

Alina is a tech enthusiast who brings over 15 years of experience designing and developing complex software systems across various domains, including high-volume back-end systems. In recent years, prior to joining Brightcom, Alina has led research and software development in various startups. She is passionate about creating business value through automation and innovative technologies. read less