Before taking over as the company’s lead in 2017, Etai Eitany served as Vice President of Brightcom’s Video and Display operation department since 2014. He joined the company twelve years ago, starting his career as a campaign manager, before being promoted to team leader of Display and Performance. He subsequently established the company’s Online Video Advertising division, where he led the department’s growth for four years. Aside from his skills and experience in online advertising, Etai brings to the company a passion for watching numbers grow and a love of analysis and optimization. His goal is to automize. Etai has a B.A. in business administration from the IDC Herzliya in Israel.