Etai Eitany has been leading Brightcom for the past four years. He joined the company 13 years ago, starting his career as a campaign manager before being promoted to director of Display and Performance Advertising. He subsequently established the company’s Online Video Advertising Division as a vice president, where he has been leading the company’s growth since 2014. Aside from his skills and experience in online advertising, Etai brings to the company a passion for watching numbers grow and a love of analysis and optimization. His goal is to automize. Etai has a B.A. in business administration from the IDC Herzliya in Israel.